This article provides information on promoting The Fundraising Club Lottery to the affiliate club's members.
Quick links:
Overview
If your club is a member of Pitchero, Pitchero will create automated marketing to drive your members aged over 18 to your Lottery landing page. This will be a combination of banner advertising across your club website and marketing emails.
Pitchero will send the following emails:
- The 1st day of each month announcing the new month's draw (to eligible non-lottery players)
- Midway through the month
- On the 19th of each month, 24 hours before the deadline for the draw
As well as this marketing, we strongly recommend clubs to create their own marketing and promote the Lottery to all members aged over 18.
To help you do this, we have created:
- Text - example text to use in emails, articles and social media
- Standard banners - to use with articles and social media posts
- Custom banners - customer banners with your club logo on
- Prints - order free printed posters and flyers sent direct to your home address
See a link to the Marketing Text and Banners article here.
Plus, we have created a draft marketing plan full of ideas to help get your club started. See the below section
Please share the marketing assets and plans with your fellow club members
Marketing Plan
Go Live
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Title |
Actions |
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Lottery page live |
Pitchero staff will contact you when your Lottery page is live. A link will be added to your club navigation and your club control panel will be updated. |
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Share the news |
Once the page is live, we recommend all clubs share the link with ALL club officials, volunteers and team coaches. Please make them aware of the new fundraising initiative and how they can support the cause by promoting the lottery. Include links to the help centre where volunteers can view answers to FAQs and download marketing material. |
Launch
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Title |
Actions |
|
Make members aware |
Once all club volunteers are aware of the lottery, it is time to update your club members and supporters. Important - only send marketing to club members aged over 18 years. |
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Post club news article |
Post a news item on the club website - see example text and images. Make sure you include links to the Lottery page and information about why the club is fundraising. |
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Send club email |
Send an email to your club database, aged over 18, directing them to the Lottery page. Include links and information about the cause. |
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Share on social media |
Share an image and text on the club's social media channels. Make sure you include a link to the Lottery page. If you can not add a link to the text, add a link to the first comment on the social media post. |
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Post in WhatsApp |
Share an image, text and link in the club's WhatsApp groups. You may have groups for volunteers, players and parents. Ask parents to forward the link and re-share with friends and family members. Always include the reason why the club is fundraising. |
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Hang posters at the club |
Hang posters around the clubhouse, changing rooms and anywhere club members meet. You can download posters here or requested printed posters are sent to your home address here. |
Announcement
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Title |
Actions |
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Home game announcement |
If your club has a public address speaker system, why not promote the lottery at the next home game? If the clubhouse has a MIC, why not promote the lottery to club members after the game? |
The Cause
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Title |
Actions |
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Introduce the case - why are you raising money? |
Prints around clubhouse |
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Post club news |
Apps within clubhouse |
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Send club email |
Club events promotion - social dinners, get people to buy. |
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Share on social media |
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Post in WhatsApp |
Fundraising Update
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Title |
Actions |
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Club Chairperson shares fundraising news |
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Chairperson news article |
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Chairperson club email |
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Share on social media |
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Post in WhatsApp |
Coaches & Team Managers
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Title |
Actions |
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Post in WhatsApp |
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Share on social media |
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Send emails |
Team Target
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Title |
Actions |
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Set goals for each team to convert 10 parents |
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Send club email |
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Post in WhatsApp |
Regular Updates
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Title |
Actions |
|
Monthly total update to all members. Thank you to players |
Remember to thank the players. |
Related articles
Thanks for taking a look at this article, we hope that you found it useful.
You may also find these related articles useful too:
Contact support
Our team is on hand to help promote the lottery to your members. If you have any questions about how to promote the lottery then please contact us via email.