TFCL - Marketing Guidelines

This article provides information on the marketing guidelines for promoting The Fundraising Club Lottery to the affiliate club's members.

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Overview

When promoting The Fundraising Club Lottery to your members, you MUST adhere to certain rules. A summary of these rules is as follows:

  • The lottery is not to be marketed/promoted/sold to anyone under 18 years.
  • Children U18 not to be involved in any promotion or marketing of the lottery.
  • Marketing communications must neither suggest peer pressure to participate nor disparage abstention. 
  • Marketing communications for lotteries must not be likely to be of strong appeal to children or young persons, especially by reflecting or being associated with youth culture. They must not include a person or character whose example is likely to be followed by those aged under 18 years or who has a strong appeal to those aged under 18.
  • There are additional requirements if fundraising by mail, or telephone so Affiliates should avoid that until further advice has been given.

Marketing Guidance for the Fundraising Lottery Affiliates (Clubs)

Click the image above to download the marketing guidance document.

Related articles

Thanks for taking a look at this article, we hope that you found it useful.

You may also find these related articles useful too:

  • Overview
  • Help for Clubs
  • Marketing Plan
  • Marketing Banners and Text
  • Print Order Request
  • Mobile App

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