To connect Google Analytics into your club website, you should:
Login to your club control panel.
Go to the Settings tab.
Click Club Information in the left side menu.
Go down to the Google Analytics ID box. Enter your Google Analytics ID in this box (should be something like this: UA-000000-01).
If you don't have a Google Analytics ID, you can create your Google Analytics account here: http://www.google.com/analytics/